Resume

 

Throughout my career I’ve been responsible for delivering everything from social copy to marketing plans for luxury residential properties. I lead teams and projects from initial briefing to launch day and beyond, with direct responsibility for day-to-day management of process and workflow as well as the big picture. I’ve overseen the development of dot coms, created 360-digital experiences, executed captivating events and so much more.

Chief Marketing Officer, Location Ventures
2015 - Present

As Chief Marketing Officer, I’m in charge of a suite of projects and clients in a portfolio that includes boutique multifamily, luxury condominiums, custom single family homes and a co-live / co-work platform with leading edge wellness philosophies. I manage a team of ten plus several sales and PR agencies.

Creative Consultant, Fashion & Brand
2013 - Present

Creative director, copywriter and content creator – for clients in South Florida and New York – guiding look, feel and voice of brand. Have directed the creation of over 20 websites, branded ten new businesses, and oversee brand direction and design on a retainer for one small town and two arts-focused community organizations. The common thread? Clear messaging and a defined style. Writing includes website copy, digital advertisements, social media ads and content, and several resource blogs. Select Clients: Jacober Creative, Commissioner, Sanctuary for the Arts, Tabula Rasa, Alquimia Hospitality and Stradigys Marketing.

Founder, Lone Palm
2015 - Present

Lone Palm is a tightly edited digital and bi-annual print media platform founded in 2015 that explores the intersections of the South Florida lifestyle while placing an emphasis on thoughtful journalism and beautiful imagery. The platform explores the many ways of living in Miami and afar through travel, design, food and drink, and style. See more here.


Director of International Sales, Miansai
2014 - 2015

• Managed sales and strategy for international business of 160 wholesale accounts with team of two account executives. • Planned yearly budgets, sales strategies, and special projects including collaboration with Mr Porter. • Executed launch of first women’s jewelry collection with key global partners. • Executed the launch of men’s soft goods accessories with Mr. Porter and key retailers in Europe and Asia. • Managed three international PR agencies along with planning and strategy of brand events, gifting and press campaigns.

International Sales Manager, Want Les Essentiels
2013 - 2014

• Managed sales and strategy for 80 international accounts outside North America. • Planned yearly budgets, sales strategies, and special projects including collaboration with Mr Porter. • Played key role in the creation and launch of women’s collection with key international retailers.

International Sales Manager, rag & bone
2010 - 2013

• Managed $10 million business for all categories: women’s and men’s RTW, shoes, accessories and denim. • Dramatically increased business with consistent 25% increase year-on-year growth, including 50% year-on-year growth from 2011 to 2012. • Produced and managed international showroom in Paris four times per year including a team of freelancers and models. • Created and managed strategies for shop-in-shop projects for Harrods, Harvey Nichols, Liberty, Selfridges, and Excelsior. • Created and implemented marketing campaigns including content for magazines, advertising, and events that increased sales by minimum of 10%.

Director of Sales & PR, VPL
2009 - 2010

• Managed domestic and international accounts including stores such as Barneys, Shopbop, and Saks Online. • Managed all press requests, press days, related press events and special projects. • Assisted with planning for NY Fashion Week: model castings, press materials, sponsorships and working front of house. • Produced photo shoot for VPL Two line and Style.com look book. • Updated and maintained website, Facebook, Tumblr and Twitter.

Sales Assistant, See by Chloe
Editorial Contributor, Paper Magazine
PR Assistant, KCD
Freelance Writer, Ego Miami, In the Mo, Variety.com
2008 - 2009

Education


 

2013 - 2014

 

2003 - 2007

Japanese Language Program, New York
Coursework in Japanese language, completed up to Beginner I, Beginner II and Intermediate I

Bachelor of Science in Communications, University of Miami
Journalism and Creative Writing Double Major, Magazine Track, Anthropology Focus

Study Abroad, Prague, Czech Republic
Arts & Sciences Program, Sophia University, Tokyo